
FINANCIAL COMPANY
Negative reviews of insurance company activity became the reason to delay the procedure of its acquisition by the foreign investor
PURPOSES
- Restoration of reputation on the Internet
- Deep analysis of search results in Google
- Working with not satisfied customers of the company
- Negotiations with administrators of the websites generating negative information
RESULT: absence of the negative information about insurance company in TOP-20 search results, changing of public opinion about the company to positive, assistance in the involvement of the investor
- TOP-20 only positive
- 15 websites with negative information forced out of the TOP-50
- Company’s reputation improvement