MODALU

PPC Case Study

Modula top

While Modalu concerned itself with producing high-quality, hand-crafted leather goods, Click Consult were working hard behind the scenes to win customers to their site that had increasingly been purchasing their goods through affiliates

About Modalu

Modalu prides itself on three ‘c’s – couture, creativity and craftsmanship. An English company priding itself on its English roots and its line of ‘Made In England’ bags which are still hand-crafted in Somerset, Modalu is a high-fashion producer of leather bags with a world-wide customer base.

Solution

In all things, Modalu prides itself on attention to detail, whether that is in their world-wide search for the most exotic and exclusive colours for their leather, or the intricate, hand-crafted detailing, each bag is created with love.
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60 - INCREASE IN TRANSACTIONS
15 - INCREASE IN REVENUE
30 - INCREASE IN SALES

How we helped

Modalu approached Click Consult in 2012 in a similar position to many high fashion producer-retailers. They were selling well, but more and more of their traffic and sales was going to affiliate sites. It was this that they wanted to rectify, and our own brand of hand-crafted, intricately detailed campaign management was the perfect match for Modalu.

By focusing their paid search budget on brand protection – targeting brand+ keywords, Click were able to position the Modalu brand at the top of searches which had slowly been filling with large online retailers at a cost to Modalu’s organic visibility. This strategy, researched exhaustively and tailored to Modalu’s specific needs was able to exceed expectation for the manufacturer of couture accessories.

8% CTR
17% less CPA
134% ROI